Economist by training. Consultant by experience. Entrepreneur by choice.
I'm based in Dubai, having spent over seven years working in strategy consulting across the Middle East.
These days, I'm building Mada, coaching aspiring consultants, and exploring what's next.
My career has taken me from Beirut to Dubai, across consulting firms, countries, and industries, with an MBA at INSEAD along the way.
Seven years advising governments and organizations across the Middle East, including time at Strategy&, Booz Allen Hamilton, and Oliver Wyman.
A year between Singapore and France that broadened my perspective, challenged my thinking, and introduced me to some incredible people.
Now taking what I've learned from consulting and coaching to build something of my own.
I've spent years helping people prepare for consulting interviews, make career decisions, and navigate the realities of consulting.
Now, I'm building Mada to make that guidance more accessible, combining experienced coaches with AI-powered preparation tools.
Outside work, I'm usually planning my next trip, playing sports, competing over a board game, or adding something unnecessary to my LEGO and Funko collections.
31 countries visited, 5 lived in.
Volleyball, tennis, padel, boxing.
Chess and board games, competitively.
A long-running collection.
There's more to me than consulting.
Always happy to meet interesting people, exchange ideas, or have a good conversation.